National Crime Prevention Council
Black Hearts
Singapore residents lost a total of $37 million* to internet love scams in 2017. Most known for its 黑心大奖 TVC in 2016, the National Crime Prevention Council reaches out again in 2017 to educate the public on the most prevalent scams and their modus operandi.
The integrated campaign sets off with a series of education content strategically sliced for different outreach channels via media, digital, social and on-ground activations.
For the first time in 5 years: Internet love scams: There was an 18.6% decrease to 280 cases in the first half of 2018! Credit for Sex scams: There was an 18.2% decrease to 207 cases in the first half of 2018, from 253 cases in the same period last year.
Project collaboration with The Thinc Group Pte. Ltd.
Services
- Digital
- Social Media