Zyrtec
Zyrtec-R
The campaign aimed to convince mothers with kids 2-12 years old that Zyrtec-R Oral Solution is the key to improving their kid's quality of life. We strategically leverage top mummy influencers as our mouthpiece to drive awareness of allergy rhinitis in children and also increased the confidence of parents to prescribe their children with Zyrtec-R Oral Solution.
This is the first influencer campaign in a highly regulated OTC industry! Zyrtec-R Oral Solution achieved double-digit sales growth and a spike in awareness post-campaign.
Services
- Digital
- Social Media