Comfiest Ride

We hit the streets for the launch of Laurier’s Ultra Gentle pads, where we conceptualized, designed and executed Laurier’s Comfiest Ride. Bringing our target audience to their destinations in comfort and style. Reinventing the way you feel about your period woes, we set out to create a better period experience with Laurier Ultra Gentle. Our activation and social content delivered more than 10,000 organic and boosted incidences of engagement. The campaign led to an uplift in UG sales for the month of August 2018.